Advertising

Advertising

It Starts At The Beach Activities Guide

Advertise your business where residents and visitors look for local things to do!

The official activities guide of the Greater Grand Bend Area covers Arkona, Bayfield, Dashwood, Exeter, Forest, Grand Bend, Hensall, Ipperwash, Kettle Point, Northville, Parkhill, Port Franks, St. Joseph, Thedford, Zurich and all points in between.

Print, Web & Digital Work Hand-in-Hand

Print, Web & Digital Working Together While on a surface level it may seem as if screens control our daily lives, it is important to remember the power of print and how it complements digital and omni-channel marketing efforts. Statistics show consumers still enjoy taking time to flip through crisp pages of colourful images and engaging words that paint vivid pictures in readers’ minds. Content designed to resonate and inspire vacation decision makers to visit the area.

Original editorial and photography developed for the guide is used on this brand-matching website – ItStartsAtTheBeach.ca.

Since 1957, Grand Bend & Area Chamber of Commerce has worked to promote the area as a great place to live, work and vacation. For more than 30 years, the foundation of that promotion has been the local activities guide – today a glossy coffee-table-quality magazine filled with original and locally developed content. Our stories are told by writers who live and work here. And while we hire a professional photographer, we also solicit user-generated photography that’s used throughout the guide. Today’s traveller seeks authenticity and that’s what we provide.

This advertising opportunity is OPEN TO ALL LOCAL BUSINESSES (you don’t need to be a Grand Bend & Area Chamber Member). Plus – we extend Chamber Member discounts to members of local BIAs and sister Chambers (Exeter BIA, Forest BIA, Bayfield Chamber, South Huron Chamber & Zurich Chamber).

New for 2022 – Native Advertising

Add $100 to the cost of your full page ad

Native Advertising Example
Native Advertising Example – click to see full size

Native advertising is a display ad that looks and feels like the publication’s design and format. This type of advertising connects an ad’s creative with the colour scheme, layout and font of the editorial content to provide a more natural reading experience. When buying a FULL PAGE AD you “own” the page, so leverage the publication’s style for your brand.

  1. Send us your editorial text (up to 175 words for the body copy) and high-resolution images (300 dpi). Include phone, email, website and social media addresses.
  2. Our editor will contact you to discuss the ad’s creative and editorial direction. You receive the prepared content to review, with two rounds of revisions.

Own the Town Map & Pull-Out Map Ads

Pull-Out Map Has a Double Life!

Pull out map showing ad placements Second only to the guide itself, maps are the most asked for pieces of information. The annually updated Lambton Shores street map includes an index of 398 businesses with phone numbers and mapped locations.

In addition to being handed out at the Welcome Centre, 1,000 copies are distributed by Lambton Shores Nature Trailblazers at trade and consumer shows and at trail heads.

Own The Town Map: $99

Display your logo and website address on the town of your choice, with a minimum half page ad purchase. There are only 9 town map spots!: Arkona, Bayfield, Exeter, Forest, Grand Bend, Hensall, Thedford, Zurich and the Regional map. (Note: last year’s advertisers get first right of refusal)

Pull-Out Map’s Back Panel: $1,000+

Half page ad for $1,000* or own the full back cover panel for $2,000* (*Non-members add $200).

Pull-Out Map’s Front Cover Logo Placement: $500*

Your logo prominently placed on the map’s front cover! (*Non-members add $200.)

Get Listed on THIS WEBSITE

ItStartsAtTheBeach.ca is a trusted source for online travel-planning information, including editorial content, business listings, Google maps and area events. Operating on the World’s leading website platform – WordPress – our website is mobile-friendly and responsive to any device. Being listed on the tourism-facing website is normally reserved for Chamber Members only, BUT as a visitor guide advertiser you enjoy a special opportunity to add an online listing on the guide’s brand-matching website.

Business Listing: $125

Your business name, address, phone number(s), email address(es), social media sites, description, photograph and interactive Google map. With a minimum sixth page ad buy, you have the opportunity to be listed on the area’s go-to website for area information for one year.

Web Advertising

This website offers run-of-site banner advertising at the top of the main content area (directly below the header branding area). For Grand Bend & Area Chamber members, simply let us know how many months of web advertising you would like. For non-members, a minimum sixth page ad buy you can select any number of months of web advertising.

Ads are “Leaderboard” type, 728-pixels wide by 90-pixels in height.

 3 months6 months9 months12 months
Member$45$84$117$144
Non-Member$50$94$130$164

Get on the Map & Publication Board

The Map & Publication Board is located outside the Tourist Welcome Centre in Grand Bend. It’s a unique opportunity to encourage visits to your business from the thousands of visitors heading to the area’s largest beach. Normally a member perk, this opportunity is open to guide advertisers!

For just $249 for a full year (12 months) your 13-inch x 8-inch display ad will be viewed by thousands of people. Change and swap out your ad as many times as you would like. Think Fall, Winter, Spring and Summer promotions or even more frequently.

2022 Rates, Dates & Discounts

13% Off All Rates If Booked and Paid by August 31, 2021

CENTRE-FOLD falls in the Taste Explorer section and for this reason ads must be food and beverage related.

We are pleased to extend Member pricing to the Forest and Exeter BIA members and the members of our sister Chambers of Commerce – Huron, South Huron, Bayfield, and Zurich. WORKING TOGETHER WE ARE ALL STRONGER!

GUIDE ADCHAMBER / BIA PRICENON-MEMBER PRICE
PREMIUM ADS - NO discounts available
Back Cover$2,500Not available
Inside Covers$1,725Not available
Section Kick-Off Page$1,725Not available
Centre-Fold Page$1,400$1,500
REGULAR ADS - all discounts available
Full Page$1,200$1,400
Half Page$600$700
Quarter Page$375$450
Sixth Page$250$325
Twelfth Page$150$200
MAP ADS & LOGO SPOTSCHAMBER / BIA PRICENON-MEMBER PRICE
Map Ad - FULL Back Panel$2,000$2,200
Map Ad - HALF Back Panel$1,000$1,200
Logo Spot - Front Panel$500$700
Own The Town Logo Spot
(requires min. half page ad buy)
$99$99
WEB ADVERTISINGCHAMBER / BIA PRICENON-MEMBER PRICE
3-months$45$50
6-months$84$94
9-months$117$130
12-months$144$164
BUSINESS LISTING ON ItStartsAtTheBeach.ca
Business name, address, phone(s), email(s), website, social media, interactive Google map, photo for 1-year
(requires min. sixth page ad buy)
$125
MAP & PUBLICATION BOARD
13-inch wide x 8-inch tall display ad for 12-months, unlimited ad changes$249

Discounts & Deadlines

Sorry, no discounts on premium placement ads, Own The Town logo spots, website business listings or Map & Publication Board spots.

DISCOUNTDETAILS & DEADLINE
SAVE
13%
EARLY BIRD DISCOUNT: Book & Pay by Aug. 31
Invoice must be paid by August 31 or discount voided and replacement invoice provided.
SAVE
10%
LAST CHANCE DISCOUNT: Book & Pay by Sept. 17
Invoice must be paid by September 17 or discount voided and replacement invoice provided.
SAVE
2%
ARTWORK SUBMISSION DISCOUNT:
Use last year’s ad or send us your new ad at time of booking and receive an additional 2% discount.
SAVE
20%
MULTIPLE AD DISCOUNT:
Save 20% on second and succeeding ads (discount applies to smaller ad).
SAVE
20%
GOODWILL DISCOUNT:
Registered charities, service clubs and fundraising events save 20%.

Payment Due

If you are not taking advantage of the Early Bird or Last Chance discounts, a non-refundable 50% deposit is required at time of booking. Final payment due November 5, 2021.

If we do not receive final payment by November 5, your ad will not run!

Payment Methods

INTERAC E-TRANSFER: Send to [email protected], use password “sunset”. NOTE: if your online banking does not like the [email protected] email address use our old one of [email protected]

CREDIT CARD: Enter invoice amount at grandbendchamber.ca/payment. Transaction completed on PayPal’s secure website.

CHEQUE: Payable to “Grand Bend & Area Chamber of Commerce”. Mail to: 1-81 Crescent St., PO Box 248, Grand Bend, ON, N0M 1T0

CASH: In person at the Welcome Centre.